Statement issued by Becel and CTV regarding “The Heart” short film
March 2, 2010
In its role as a proud founding sponsor of the Heart and Stroke Foundation’s The Heart Truth Campaign, Becel has commissioned a powerful, two-minute short film to put heart health on the radar of Canadian women. Commissioned by Becel in association with CTV & Bravo!FACT, the film is designed to inspire Canadian women to love and take care of their hearts and will appear during CTV’s Sunday, March 7th broadcast of the 82nd Annual Academy Awards.
We believe strongly in our project’s mandate to promote the importance of heart health and raise awareness of the prevalence of heart disease and stroke, the leading cause of death for women in Canada.